Shoot Like A Girl Hosts Free Shooting Sports Experience at Bristol Motor Speedway for the 15-Year Expansion Tour

Shoot Like A Girl Hosts Free Shooting Sports Experience at Bristol Motor Speedway for the 15-Year Expansion Tour

ATHENS, Ala. – September 13, 2023 – Shoot Like A Girl®, a brand of SLG2, Inc, is bringing their 2023 15-Year Expansion tour to Bristol Motor Speedway in Bristol, TN this weekend for an interactive event that introduces women and their families to shooting sports in a fun, safe and comfortable atmosphere. New and experienced shooters and their families are invited to stop by the Shoot Like A Girl trailer at the NASCAR race.

Shoot Like A Girl introduces a variety of women, men and families to safety and shooting sports each tour stop, creating unforgettable, lifesaving impacts.

“Several families brought their children to the trailer to learn about firearm safety at our last trailer stop. In each case the parents stepped back and let us engage with the children allowing them to really hear what they truly understood and where more work needed to be done,” said Christa Forrester, SLG2, Inc Vice President. “We’re thrilled to connect with more families at the race this weekend!”

Event Details

Guests are invited to purchase tickets to a weekend of events at the Bristol Motor Speedway. Shoot Like A Girl will be found trackside with their trailer inside the Bass Pro Shops and Cabela’s Experience for the race’s duration, beginning Thursday, September 14 until Saturday September 16. The Shoot Like A Girl trailer will be open to the public from 12:00 p.m. until 7:00 p.m. each day. This event will be free to all, including those who do not have a ticket for the race.

Bristol Motor Speedway

151 Speedway Blvd

Bristol, TN 37620

What to Expect

Both new and experienced shooters are encouraged to stop by the Shoot Like A Girl mobile range event to learn more about ways to get involved in shooting sports. Inside the mobile range, using a military-grade firearm simulator which provides immediate recoil, impact and sound feedback, guests who are 18 years of age or older will gain confidence through handling and shooting a handgun and long gun at this immersive event. Guests will also be supported by archery coaches through a live archery demonstration, allowing attendees to experience archery firsthand and learn more about the sport through hands-on instruction.

Shoot Like A Girl strives to empower women through shooting sports demonstrations and events while opening a discussion surrounding sports and outdoors. Attendees are encouraged to bring their families and children to discuss and learn more about firearm safety in a comfortable and controlled environment. No experience is necessary to participate in this free event, and all equipment is provided to guests upon their arrival.

At the Shoot Like A Girl gun counter outside of the mobile range, visitors are welcome to compare a variety of disassembled firearms, including revolvers, semi-automatic pistols, shotguns and rifles. Additional products form corporate partners will be on display, including optics, conceal carry bags, holsters, TrueTimber camouflage, SABRE pepper spray products and much more. A full list of partners is available online.

About Shoot Like A Girl  

As a leader in the industry, Shoot Like A Girl® is an events marketing company committed to growing the number of women and families who participate in the shooting sports by empowering them with confidence. The Shoot Like A Girl semi-tractor trailer travels to cities all across the United States that gives attendees an opportunity to shoot pistols, rifles and bows in a fun, safe and comfortable atmosphere. These events utilize InVeris Training Solutions’ state-of-the-art military grade firearm simulator and Shoot Like A Girl diligently promotes firearms safety and ethical hunting to women and their families, creating new outdoor enthusiasts for generations to come. The event is free to each guest thanks to Shoot Like A Girl’s generous corporate partners, including Bass Pro Shops, Cabela’s, Beretta, GLOCK, Taurus, TrueTimber, Walker’s, Black Rifle Coffee Company, Federal Ammunition,  InVeris Training Solutions, Ruger, Colt, Magpul, Savage Arms, Springfield Armory, Walther, FN America, Heckler & Koch, Smith & Wesson, Mossberg, GTM Original, CrossBreed Holsters, Birchwood Casey, GPS Bags, TekMat, TruGlo, NAP, Apex Gear, Stealth Cam, Muddy, Wildgame Innovations, Hunter Specialties, ZeroTrace, Avian X, Flextone, HME, Hawk, Skull Hooker, Cold Steel, Thermacell, SABRE, LaCrosse Footwear, SOG,  Upper Canyon Outfitters, Rocky Mountain Elk Foundation, Primos, Gold Tip Arrows, Vortex Optics, Dead Down Wind, Moultrie Mobile, Hornady, Mathews, Hoyt, Bear Archery, MTN OPS, NSSF’s Project ChildSafe, USCCA, S & S Outdoors, Woman’s Outdoor News, CZ USA and GOSAFE.

About SLG2, Inc.

Founded in 2008, SLG2, Inc is a marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research.  SLG2, Inc currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.

Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.

Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.

Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.

SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.