Show Your Love Campaign Launch

Barbara Ann Woods
June 19, 2020
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Show Your Love Campaign Launch


Jefferson, NC – A multi-county communication campaign, Show Your Love , is launching to encourage the
community to take actions that show love for one another and slows the spread of COVID-19.

AppHealthCare has partnered with the Ashe Chamber of Commerce, Appalachian State University, Ashe
County, local municipalities, and others to increase awareness of actions we can all take to impact how
COVID-19 affects our local community.

“We recognize the importance our community actions have on combating this virus. We live and
interact in a community with others, and actions we take as individuals affect our community’s health as
a whole. Now more than ever, we must see how connected we all are and realize we are stronger
together. This campaign brings together many partnerships and demonstrates the collective impact we
can have together, while leading with kindness for others,” stated Jennifer Greene, Health Director,

“Our Ashe County community has such a caring, generous spirit and is always supportive in meeting the
needs of our residents. This campaign reminds us all of easy ways that we can be effective in slowing the
spread of COVID-19. By incorporating these simple practices in our daily lives, we can do our part to
ensure our residents and visitors stay well and our businesses stay open. All of the High Country benefits
when we work together. Partnering with the Boone, Blowing Rock, and Alleghany Chambers, as well as
relying on the expertise of AppHealthCare, enables us to get a clear, concise message out to residents of
and visitors to our region so that we can all do our part to slow the spread of COVID-19. I encourage
everyone to do your part to support the well-being of our community,” added Kitty Honeycutt,
Executive Director, Ashe County Chamber of Commerce and Visitor Center.

The Show Your Love campaign is being launched with messaging highlighting the 3Ws and if you leave
your home, show your love and wear a cloth face covering, wash your hands often or use hand sanitizer
and wait 6 feet from others. Posters and social media graphics have been developed and are available
for anyone to use. You can download the graphics and check back often as new materials become
available. To download the 3Ws graphics, visit .

Additional messages will be launched in the coming days and weeks as one feature of the campaign is
that it can be catered to many different topics like showing love for local businesses and showing love by
donating essential items to those in need, for example.

This campaign is being launched in Alleghany, Ashe and Watauga Counties and in partnership with the
local Chambers in each county. We appreciate the many agencies and individuals who have reached out
to express their support for this campaign and know it is through all of us that we will slow the spread of
COVID-19 and show the love we all have for our community.

For more information, visit .