Hottest Ride in the Coolest Corner: The Devil’s Stairs Motorcycle Loop Announced in Ashe

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Hottest Ride in the Coolest Corner: The Devil’s Stairs Motorcycle Loop Announced in Ashe

 

The Ashe County Chamber of Commerce is excited to unveil its latest attraction:
the Devil’s Stairs motorcycle ride, an approximately 80-mile loop starting and ending in
West Jefferson and based on a local folk tale. The route weaves through the beautiful
Blue Ridge Mountains and features great pavement, technical curves, and gorgeous
High Country scenery.

In addition to much of Ashe County, the route will also take riders through Trade,
Boone, and Todd. Sharp’s Falls Dam, Worth’s Chapel, the Trade Grist Mill, Appalachian
State University, the former railroad boomtown of Todd, and scenic stretches alongside
the ancient New River are just some of the highlights to be enjoyed on the way.

As for the Chamber’s interest in the project, Executive Director Kitty Honeycutt
noted the economic impact of the mototourism sector. “We’re already seeing in the first
week that it will have a very positive impact and bring a completely new audience to the
county to enjoy our amazing scenery and amenities,” said Honeycutt. With other famous
rides such as the Snake and the Back of the Dragon nearby, the Chamber hopes that
riders will make Ashe County their hub for lodging, dining, and shopping, even while
also taking advantage of all the rides our region has to offer.

While area residents may already be familiar with local lore surrounding the ride’s
name, Honeycutt credits Chuck Olive with having the idea for the route. “Being an avid
mototourist, Chuck and his wife, Shannon, know that motorcyclists travel and go to
areas specifically for curving roads and beautiful scenery, and while there, they go to
restaurants, shop, and spend the night. The ride was completely his idea, and he
brought it to the Chamber as a possible tourism-generating opportunity, on which we’ve
followed up with a website, videos, and social media initiatives. We are already seeing
fantastic results,” Honeycutt shared.

To learn more about the Devil’s Stairs ride, visit devilstairs.com or cruise to
Devil’s Stairs Park, located at 856 S Jefferson Avenue in West Jefferson. The park
serves as the beginning and end of the route and offers a photo opportunity,
informational kiosks, and picnic tables at which riders can unwind.

Although savvy motorcyclists have been cruising Ashe County’s roads for years,
the Chamber now seeks to spread the word about one more reason to love Ashe
County, the coolest corner of North Carolina. With so many unique offerings and
incredible scenery for riders to enjoy, the Devil’s Stairs route is undoubtedly the hottest
ride in the coolest corner!