BOONE, N.C. – App State student-athletes in all 17 Mountaineer varsity sports will soon have an opportunity to profit off their Name, Image and Likeness using App State’s official trademarks and logos as part of a group licensing program with The Brandr Group (TBG).
“This is a unique opportunity for our student-athletes to benefit from creative solutions around name, image and likeness,” App State Director of Athletics Doug Gillin said. “Now our student-athletes will have the potential to benefit from their NIL while co-branding with App State’s official trademarks and logos, and fans will be able to purchase items like App State jerseys and T-shirts and support their favorite players. We are excited to be among the first college athletics departments to work with Brandr on this kind of program.
“We have developed a strategic approach to NIL education and resources for our student-athletes. This opportunity is a great addition to our existing partnership with INFLCR and our weekly NIL professional services series in which campus and community experts have spoken with our student-athletes about topics like financial literacy, entrepreneurship, brand building, limited liability companies, licensing, sponsorships and income taxes. We will continue to be innovative and creative in the NIL space to benefit current and future Mountaineers.”
The program will create opportunities for current App State student-athletes to voluntarily join a group licensing program of three-or-more individuals from the same team or one with six-or-more student-athletes from any combination of teams. While TBG will not guarantee NIL opportunities (the marketplace will determine the demand), it will facilitate group licensing opportunities on behalf of the student-athletes.
With decades of collective management experience for some of the world’s largest brands, TBG also manages the group rights program for the NFL, NBA and MLB players’ associations in the college space. The company has announced recent partnerships with Alabama, UNC, Ohio State, Texas, Indiana and Michigan State since collegiate NIL rules changed on July 1.
“We are excited to have App State student-athletes join the Brandr team,” said Brandr CEO Wesley Haynes. “This is a great opportunity to take advantage of these new, previously untapped possibilities. We are thrilled to help App State students who opt into this program maximize their collective group rights.”
Fans can soon expect to be able to purchase official App State merchandise, including team jerseys, with the name and number of their favorite Mountaineers as long as they have joined the respective group licensing program and as soon as TBG enters into agreements with applicable App State trademark licensees.
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency with broad experience and an expertise in sports. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. The TBG team has decades of collective management experience for some of the world’s largest brands. For more information, please visit tbgusa.com.