Christmas In July Festival Opens July 1
West Jefferson, NC – Ashe County’s Christmas in July Festival is returning to Downtown
West Jefferson with a new look and footprint for the festival! An opening ceremony will
kick off the festival on Friday, July 1, 2022, at 5 PM featuring Connie Hardison singing
the National Anthem, the Ashe County Veterans Color Guard and the presentation of
a new mural celebrating Ashe County Christmas trees. An Entertainment lineup,
especially for the Friday evening crowd will follow the opening ceremonies.
The Main Stage is sponsored by the Ashe County Chamber of Commerce, Dr. Pepper
Bottling Company, the Town of West Jefferson, and West Jefferson TDA. The
entertainment begins with Rock Bottom Bluegrass Band at 5:30 PM, followed by Trey
Wellington Band at 7:00 PM and Lucky Strikes at 8:30 PM. Lucky Strikes will offer a
variety of Motown, Beach, and Classic Rock-n-Roll, as well as Swing and Jazz, to close
out the evening.
Festival Marketing Coordinator Judy Current invites families to come out on Friday
evening and enjoy the entertainment and have dinner. There will be an all-new food
court located on Jefferson Avenue beside the Hobby Barn and other food options
near Mo’s Boots.
On Saturday, July 2 Ashe County Farmers Market will open at 8 AM offering the everpopular sourdough bread, Amish friendship bread, local honey, homemade teas, and a variety of handmade crafts including woodworking items, baskets, pottery, soaps, cornhole boards and more.
Then at 9 AM, the festival craft vendors will open along Jefferson Avenue leaving
sidewalks clear for walking and more space between booths than in years past. Ashe
County Arts Council will host children’s activities; performers will be roving the streets
showcasing their magical talents, juggling, or creating balloon art and Santa & Mrs.
Claus will arrive straight from the North Pole.
Liam Purcell and Cane Mill Road will take the stage at 9 AM as the opening act on
Saturday. Growing up just down the road from Doc Watson, Liam Purcell leads Cane
Mill Road. The band plays traditional bluegrass music and Liam writes original works that
combine bluegrass, old-time, and Americana.
Local favorites Eric Hardin, Josh Scott, and Steve Lewis will be taking the stage at 10:30
AM. Then, the legendary Wayne Henderson and Friends from Whitetop, Virginia will
perform from 11:30 to 12:30; followed by Jeff Little Trio at 12:45. Taylon Hope will be
returning to Ashe County from Nashville, TN to play and sing at 2:15 and the Special
Occasion Band takes the stage at 3:45 and will play until the closing of the festival.
The Christmas in July Festival is made possible by an all-volunteer board, festival
volunteers, and sponsors. 2022 Christmas in July Festival Sponsors include: Ashe County
Chamber of Commerce, Dr. Pepper Bottling Company, Town of West Jefferson, West
Jefferson TDA, Mountain Aire Golf Course, Skyline/SkyBest, Dr. Tim Rector, Parker
Electric Service, Ashe County Arts Council, Ashe County Civic Center, Ashe County
Cheese, Ashe Post & Times, WKSK, Blue Ridge Energy, LifeStore Bank & Insurance, The
Tavern, Skyline National Bank, Ashley Hardwood Flooring, and Carolina Grading &
This family-friendly festival celebrates our mountain heritage with entertainment, food,
a local farmer’s market, and arts and crafts in North Carolina’s Christmas tree capital.
For more information and updates on the festival, follow us on Facebook and Instagram
and pick up a Christmas In July festival guide at the festival headquarters or at the Ashe
Post & Times. Make plans to visit Downtown West Jefferson on July 1 & 2, 2022.