Christmas in July Festival Cancelled

Confirmed COVID-19 Cases for Alleghany County, Total Identified Cases to 6
May 1, 2020
AppHealthCare & Ashe Memorial Hospital Outline Plan for Expanded Testing for COVID-19
May 1, 2020
Christmas in July Festival Cancelled

WEST JEFFERSON, NC (May 1, 2020) – In light of the COVID-19 pandemic and a decision by
the festival board of directors, the 2020 Christmas in July Festival has been canceled. This
family-friendly tradition will return in 2021.

The Christmas in July Festival draws thousands of visitors each year and takes months to plan.
Given the uncertainty for what the next few months hold with regards to this pandemic, and
keeping the health and safety of everyone in mind, the festival committee made this very difficult
decision to cancel for 2020.

The festival was scheduled to be held July 3 & 4, 2020 in downtown West Jefferson. While the
committee is incredibly disappointed to not hold this annual summer tradition in our community
this year, they understand the need to be extra cautious for the sake of our community. The
festival also consulted with the Appalachian District Health Department who stated “the event
draws large crowds that feasibly cannot be supported over the next few months.”

The Christmas in July Festival is committed to supporting our community and our small
businesses in the months ahead and will be offering local support in several ways. The festival
will make a financial donation to the Ashe Pay It Forward Campaign, a newly launched grant
program, which supports small businesses in Ashe County. The festival will also partner with the
Ashe Chamber and other community organizations to support various “reopening of Ashe
County” programs or initiatives by offering resources in promotional marketing, sponsorships
and committee volunteers.

You are encouraged to visit our website at as well as our Facebook
page for future updates on special programs and promotions that will be held in support of our
local businesses.

Celebrating a “reopening of Ashe County” in grand style will show our residents, businesses and
visitors alike that our community is strong, resilient and come together during tough times.

The festival wishes everyone health and wellness during this uncertain time and hope you will
mark your calendar for the 2021 Christmas in July Festival which will be held on July 2 & 3,
2021 in Downtown West Jefferson.