BOONE, N.C. — App State Athletics has partnered with INFLCR, a personalized social media content delivery platform, with a multi-sport agreement.
Mountaineer student-athletes, alumni, coaches and staff will gain access to personalized INFLCR mobile app galleries of photos, videos and graphics created by App State Athletics staff and other external media outlets who cover App State.
This content is delivered through the INFLCR software and mobile app in real-time, for these App State brand ambassadors to access and share on their personal social-media channels.
“The App State brand is growing by the day, and our players are the best ambassadors we have,” head football coach Shawn Clark said. “This partnership with INFLCR will give our players and staff the tools they need to continue to connect with fans and the community in an impactful way as we tell the story of what a special place we’re at, here on the mountain.”
App State is the newest INFLCR client from the Sun Belt Conference, and yet another Teamworks client to sign an agreement with INFLCR since an October 2019 announcement that Teamworks had made a major investment in the Birmingham, Ala.-based company.
“Right now is a tremendous moment in the life of App State Athletics with our football program reaching the top 20 in the final national rankings and the brand growing rapidly,” said senior associate AD for strategic communications Joey Jones. “We’re always looking for ways to enhance and expand the brand. Partnering with INFLCR is allowing us to easily share the great content of our photographers and creative staff so that our student-athletes can enhance their individual brands as well as expand App State’s reach. It’s a win-win for everyone involved.”
INFLCR now serves more than 500 teams and more than 16,000 athletes from all levels of the NCAA.
“App State is at an exciting point in adding to its rich history, and we could not be more proud to help the Mountaineers tell that story as they compete for Sun Belt Conference championships and make an impact on the national level,” INFLCR founder and CEO Jim Cavale said. “By investing in their student-athletes and empowering them with a platform to grow their personal brands, the App State brand will only grow stronger as well.”
How It Works
INFLCR’s platform helps clients like the Appalachian State University send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, App State is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
App State plans to use this approach to bolster its online presence in a way that impacts event attendance, recruiting, fundraising and other strategic goals.