BOONE, N.C. – Appalachian State University has hired Mark Libs as its director of annual giving for athletics, senior associate athletics director Brian Tracy announced Wednesday.
Libs will be responsible for the annual solicitation of Yosef Club donors and prospects to grow financial support for Appalachian State Athletics.
In addition, Libs will focus on management, planning and implementation of a donor-centric annual fundraising operation that consists of direct mail, ticket and parking coordination, marketing, direct face-to-face solicitations and stewardship/benefit allocation.
“We are excited to bring in someone with Mark’s experience in creating successful annual fundraising operations as we continue to grow the Yosef Club and welcome new donors to the great things happening in App State Athletics,” Tracy said. “We have very ambitious goals to fully fund our student-athlete scholarships.”
Libs arrives in Boone after spending 2016-17 at Bowling Green State University as director of the Falcon Club. Libs helped develop, plan and implement all annual fund solicitations and communications including direct mail, website, social media and crowdfunding to increase scholarships by 31 percent during his time there.
“I want to thank Brian Tracy and the search committee for giving me the opportunity to represent Appalachian State University and the Yosef Club,” Libs said. “I am excited to join Appalachian State Athletics and be part of the great traditions here in Boone. I look forward to helping create opportunities for current and future Appalachian State student-athletes and meeting the many generous Yosef Club members.”
Prior to Bowling Green, Libs was assistant director of the Golden Flashes Club at Kent State from 2012-16.
Before entering college athletics, Libs spent 14 years working in Minor League Baseball, including 2010-12 as director of group sales for the Mahoning Valley Scrappers, the Single-A affiliate of the Cleveland Indians, and 2007-09 as corporate account executive for the Montgomery Biscuits, the Double-A affiliate of the Tampa Bay Rays.
A native of Warren, Ohio, Libs earned his degree in sport and fitness management, with a minor in recreation, from Troy University in 2008.