AMOREM Named Watauga County’s Large Business of the Year

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AMOREM Named Watauga County’s Large Business of the Year

AMOREM Named Watauga County’s Large Business of the Year


AMOREM, formerly Burke Hospice and Palliative Care and Caldwell Hospice and Palliative Care, was named Large Business of the Year at the Boone Area Chamber of Commerce annual luncheon.


Nominations were submitted by community members, with winners selected by the Chamber’s Business Development committee. Organizations were awarded based on criteria that included staying power, growth in sales and/or workforce, innovative products and services, strong response to adversity, contributions to community-oriented projects and use of local resources in business operations.


“AMOREM is very honored to be named Large Business of the Year by the Boone Area Chamber of Commerce,” says Carol Smith, vice president of the High Country service area. “We strive to deliver the best care possible in a holistic manner with a team of highly trained professionals.”


AMOREM has provided end-of-life care and support in the High Country for nine years through homecare hospice services, community and inpatient palliative care at Appalachian Regional HealthCare System. In the nine years of service in the High Country, AMOREM has had the privilege to serve more than 1,200 residents in Ashe, Avery and Watauga counties. All AMOREM staff serving the High Country live in the communities served.


In 2022, AMOREM constructed a palliative care center on Moonstruck Lane in Boone to provide its highly trained professionals with a permanent workspace, keeping them close to High Country patients and their families. The palliative care center is a hub for clinical and palliative care staff and features a community meeting room that can be rented at a low cost to other community organizations and teams.


AMOREM is in the public phase of a capital campaign to bring a patient care unit to the High Country. Currently, patients and families must drive an hour or more to the closest patient care unit, interfering with those precious moments that families and patients should be able to spend with one another. More than $4.7 million has been raised toward the organization’s $8 million goal, through corporate gifts and private donors in the High Country.


”We appreciate the support that we continue to receive from the High Country community.” Smith says.


The 8,460-square foot patient care unit will have seven beds with a full-time local staff dedicated to providing compassionate end-of-life care for residents of Ashe, Avery and Watauga counties.



AMOREM is honored for the opportunity to provide quality, thoughtful and loving care to the High Country and will continue to grow its mission of quality, compassion and support in the area.


To learn more about AMOREM services or the High Country capital campaign, visit or call 828.754.0101