Blue Ridge Brutal Cycles Through Ashe

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Blue Ridge Brutal Cycles Through Ashe

Blue Ridge Brutal Cycles Through Ashe

The 32nd annual Blue Ridge Brutal Bike Ride will be held on Saturday, August 20,
2022, by the Ashe County Chamber of Commerce. The ride offers options of 50-, 70-,
and 100-mile routes, all including scenic stretches, elevation changes, and stunning
long-range views throughout Ashe County. After completing one’s chosen course, riders
may elect to take on the Assault on Mount Jefferson. Its 1,476-foot elevation gain within
3.4 miles would undoubtedly make an unforgettable ending to an already memorable
ride.

In past years, the Brutal has had approximately 400 participants, with the vast
majority being visitors to the High Country. The resultant economic impact of the 2021
ride on the region’s economy was more than $180,000 spent in local restaurants,
accommodations, and other businesses by visiting riders and their families, making the
Brutal a significant component of Ashe County’s annual tourism spending.

Not only is the ride’s effect on the area economy well-matched to the Chamber’s
mission of driving local tourism, but the Brutal also serves as a fundraiser for the Ashe
Advantage Project, the Chamber’s non-profit scholarship program that benefits Ashe
County High School, homeschool, and Ashe Early College students. Riders can be
proud to support a worthy cause, helping students pursue bright futures while pushing
themselves to meet new challenges. Or, if you’d like to contribute to the Blue Ridge
Brutal as a volunteer, there are numerous opportunities to help. Please call the
Chamber at (336) 846-9550 or visit blueridgebrutal.org for more information.

Given the Brutal’s impact on local businesses and graduating seniors, Chamber
Executive Director Kitty Honeycutt hopes that area residents will add a little extra time
and consideration to their travels on August 20. “The Brutal brings a lot of riders and
their families to experience the beauty of our community, and so I hope you will join us
in welcoming them to Ashe County. The Chamber asks that vehicles give riders plenty
of space and allow everyone to enjoy the gorgeous byways in the coolest corner of
North Carolina!”